Audits, migrations, programmatic page systems, and AI search visibility. 10+ years, 1,000+ sites audited, $100M+ in organic revenue driven.
I don't sell "SEO packages". I fix the technical foundation, build systems that scale, and make sure you show up wherever people search, including AI.
Find and fix what blocks growth
Crawl budget, indexation, rendering, site architecture, Core Web Vitals, and JavaScript frameworks. I audit the whole stack, hand your engineers a prioritized fix list, and stay until it ships.
Be the answer in ChatGPT, Perplexity, and AI Overviews
AI assistants are becoming discovery engines. I structure your content, entities, and schema so models cite you when people ask about your category, then track where you actually show up.
Move without losing traffic
Redesigns, domain moves, CMS changes, and framework swaps are where rankings go to die. I plan the redirects, protect the pages that matter, and watch the data through launch and beyond.
Turn structured data into ranking pages
Features, integrations, locations, templates, comparisons. If you have structured data, you have thousands of pages waiting to rank. I design page systems that scale without turning into thin content.
Win the searches that convert
'Alternative to [competitor]', 'best [category] software', '[solution] for [use case]'. The high-intent queries that turn into signups and demos, built on a site that can actually rank for them.
Worked with teams at
Workforce management
Competing against established players in time tracking with limited organic presence. Built a demand capture system around 'alternative to' and comparison keywords, plus product-led content for use cases.
Product management
Breaking into a crowded market dominated by Jira, Asana, and monday.com. Created programmatic SEO systems for integrations and use cases, and built out the comparison content strategy.
Fintech
Maintaining growth during crypto winter while executing major site redesigns. Technical SEO overhaul, site speed optimization, and migration management to protect existing rankings.
A straightforward process built for teams who want results, not complexity.
I crawl your site, audit the technical foundation, and map where competitors and AI assistants are winning. You get a prioritized list, not a 90-page PDF.
We build a roadmap ranked by revenue impact and engineering effort. No bloated content calendars. Just the fixes and pages that move the numbers.
I work directly with your engineers and content team to ship fixes and pages, then tune based on what's actually converting.
We track revenue, signups, and AI citations, not just rankings and traffic. SEO that can't prove ROI isn't worth doing.
10+ years of technical and AI SEO
Most SEO consultants will sell you content and traffic. I start with the site itself: how it renders, how it gets crawled, how it's structured, and whether search engines and AI models can actually understand it. That's where most of the upside hides.
Over 10+ years and 1,000+ site audits I've fixed indexation and rendering problems at scale, run redesigns and migrations without losing traffic, built programmatic page systems that turn product data into rankings, and positioned companies to show up when AI assistants recommend solutions. That work has driven more than $100M in organic revenue.
Now I take on a handful of clients at a time, from SaaS to fintech. No agency layers, no junior staff learning on your dime. Just direct strategy and hands-on execution.
Agencies optimize for account growth. I optimize for your growth. Here's what that looks like in practice.
Typical agency
Working with me
Account managers relay your questions
Direct Slack and email access to the decision-maker
Junior staff does the actual work
I personally execute the strategy
Cookie-cutter playbooks for every client
Custom approach for your market
Monthly reports with vanity metrics
Weekly updates focused on revenue impact
Real strategies from 10+ years in technical and AI SEO. No recycled advice, just what actually drives revenue.
Google is rewarding real expertise over content farms. For B2B SaaS companies with genuine product knowledge, this is the biggest SEO opportunity in years.
The SEO industry is drowning in garbage advice. After 10+ years working with hundreds of websites, here's how to spot real strategies from snake oil tactics that actually drive results.
Stop chasing the latest SEO tactics. Build systems that work regardless of algorithm updates.
Most 'technical' SEO problems are actually business problems in disguise. Here's how to identify and fix the real root causes killing your rankings.
I work with a handful of companies at a time. Here's how to know if we're a fit.
You have real traffic at stake
Organic is, or should be, a meaningful revenue channel for your business
Technical debt is holding you back
Indexation issues, a JavaScript framework, slow pages, or a migration on the horizon
You want to show up in AI answers
You care about ChatGPT, Perplexity, and AI Overviews, not just blue links
Competitors are winning on search
Worse products are outranking you and capturing your demand
Looking for overnight results
SEO that drives revenue takes 3-6 months minimum
Want link schemes or tricks
I don't do anything that puts your domain at risk
Want commodity content
I don't do high-volume, low-quality content production
If you're serious about organic as a growth channel, send me a note about your site and I'll tell you honestly whether this is the right fit.
Work with me