I solve the SEO problems that keep you up at night.
Technical debt destroying your rankings. Content that doesn't convert. Site migrations that tank your traffic. I've fixed these problems for 10+ years.
Most SEO problems are systems problems.
After a decade working across software, healthcare, crypto, and ecommerce, I've learned that sustainable SEO growth comes from building the right foundation. Not quick fixes. Not growth hacks. Systems.
When your technical architecture is sound, your content strategy has depth, and your measurement framework captures what matters, growth becomes predictable. That's when you stop worrying about the next algorithm update.
My clients have seen their organic traffic grow to 200,000+ monthly visitors, reduced their site load times by 75%, and successfully navigated major redesigns without losing search visibility. Because we built systems that last.
Working on something complex?
I'd like to helpSelected work
Each project presented unique challenges. Here's how we approached them and what we achieved together.
Hubstaff
SEO Strategist
Worked with their team to rebuild content strategy and resolve technical SEO issues that were limiting organic growth across their product suite.
Identified and resolved crawling issues affecting 40% of indexed pages
Developed content framework that grew organic traffic from 50K to 200K+ monthly visits
Established measurement systems that continue to guide their SEO decisions
airfocus
Lead SEO
Led SEO strategy for a product management platform, focusing on technical foundation and content systems that could scale with their growth.
Rebuilt technical SEO foundation to support long-term organic growth
Scaled organic traffic to 200K+ monthly visitors through systematic content development
Built internal SEO capabilities by training and leading content team
Coinmetro
SEO & Technical Lead
Maintained SEO performance during challenging market conditions while leading technical improvements and site redesigns.
Reduced site load time from 4 seconds to under 1 second through technical optimization
Successfully managed two complete redesigns with zero loss in organic traffic
Sustained organic growth during significant industry headwinds
The CareSide
SEO & Content Strategist
Developed SEO strategy for healthcare provider, navigating regulatory requirements while building content systems for national expansion.
Achieved first-page rankings for high-value healthcare terms including "therapy for dementia"
Optimized conversion flow resulting in doubled lead capture rates
Supported geographic expansion from Melbourne to nationwide presence
Have a similar challenge you're working through?
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